Brand Voice & Content Foundations

AI is a draft machine, not your brand

Generative AI produces text fast — but without guidance it sounds like everyone else. Your job is to define voice, facts, and approval rules before you publish anything customer-facing.

A one-page brand sheet takes 20 minutes and saves hours of editing every week.

Build a brand sheet for AI

Save this as a Google Doc or note. Paste the top section into ChatGPT at the start of each session: "You are writing for [business]. Tone: … Never invent prices."

• check_circleBusiness name, location, hours, and contact (WhatsApp, email, website)
• check_circleTone — friendly, professional, premium, playful (pick one primary)
• check_circleAudience — tourists, local regulars, corporate clients, youth
• check_circleKey phrases you use — and words you never use
• check_circleSample posts or messages that represent your best voice
• check_circleOffers, prices, and policies AI must not invent

Content pillars — what you post about

Three to five pillars are enough. AI generates ideas inside these lanes so your feed stays coherent.

• check_circleProduct or menu highlights
• check_circleBehind the scenes (team, kitchen, workshop)
• check_circleCustomer stories and testimonials (with permission)
• check_circleLocal community and events
• check_circleTips and education related to your industry
• check_circlePromotions and seasonal offers

Approval workflow

• check_circleAI drafts → human checks facts, prices, names → human publishes
• check_circleNever auto-post without review in month one
• check_circleOne person owns final approval (owner or marketing lead)
• check_circleKeep a folder of approved posts as examples for future AI prompts