Metrics, Reviews & Retention

Growth metrics that matter for SMEs

If AI doesn't move these in 30 days, adjust workflow before buying more tools.

• check_circleAverage first-response time on WhatsApp
• check_circleInquiries → orders conversion (even weekly estimates)
• check_circleRepeat customers per month
• check_circleHours spent on marketing content per week
• check_circleGoogle/Facebook review count and average rating
• check_circleRevenue from campaigns (track with unique offers or codes)

Simple tracking habits

• check_circleMonday — count last week's WhatsApp leads and orders
• check_circleNote which post or ad drove the most messages
• check_circleLog complaints — pattern shows FAQ gaps
• check_circleMonthly — review subscriptions; cancel unused AI tools

Reviews and reputation

Ask happy customers for Google or Facebook reviews after delivery — AI drafts a polite WhatsApp request you personalize.

Respond to negative reviews within 24 hours; AI drafts empathetic replies, owner approves. Never argue publicly.

Retention beats new acquisition

• check_circleWhatsApp broadcast to past customers (with opt-in) for specials
• check_circleLoyalty — stamp card, 10th coffee free, referral discount
• check_circleBirthday or anniversary messages (collect dates sparingly)
• check_circleSurprise upgrades for regulars — human decision, AI can remind staff

AI summary for monthly review

Paste weekly numbers into ChatGPT: "Summarize trends, suggest one marketing action for next month." Use as brainstorming — verify logic before acting.